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"Before you start building your Website..."

-By Shikha Jain, Chief-Editor (Creative Synergy)
Posted on 09-Sep-201 at 17.50 hrs IST

Ask yourself what you intend your web site to do?

Do you require your web site to attract more clients? Reach a wider audience? Or is your websites main function to provide existing clients with information only? Do you wish to sell products on your web site, or simply advertise your products or services?

Your Competitors

It's important you check out your competitors web sites. Are they already doing what it is you want to be doing? The chances are they are, but that gives you the opportunity to list the good and bad points about their web sites and think what you can do to get a step ahead. How well do their web sites rank in search engines for popular keywords and phrases in relation to the products they are selling or the services they provide? How many other web sites link to theirs? You can learn a great deal of important information from your competitor's web sites.

Web Site Design

Your web site has to be designed by a professional web site designer in who knows how to programme your web site so that it performs well in search engines, complies to W3C standards and provides your online customers with clear and easy navigation throughout. You have to include specific written content about your products and services throughout your entire web site because it is that specific content that your customers will search for at search engines to try and find your web site. But this written content needs to be integrated within your web site pages in places where search engine robots can find it. What you see on this page right now is not what the search engine robots "Spiders" see when they crawl your web site looking for content. They look through the web pages code that sits behind the screen.

You may wish to leave your web site design to us, or you may have your own ideas. Either way we can work together to produce the web site design that you require using modern website programming skills. You will also be able to view and comment on your web site design as we progress.

Choose The Right Web Designer

It's important your web site is designed to be productive, attractive, search engine friendly and to portray your company image in the right way. At Creative Synergy, we are always at hand to offer any professional web site design advice or web site marketing advice that you may need and we won't let you down.



"What is Search Engine Optimization (SEO)?

-By Abhisek Jain, Chief-Technology-Officer (Creative Synergy)
Posted on 08-Sep-201 at 00.17 hrs IST

What is SEO?

SEO stands for Search Engine Optimization. It is the process of getting traffic from search engines. SEO is all about increasing visibility of your website in popular search engines like Google, Yahoo etc. There are various ways to achieve SEO which can be mainly classified as On Page & Off Page techniques. On Page techniques consists of changes in website and its coding whereas Off Page techniques refer to activities outside your web-page/web-site like link building, spam posts on other sites etc. Search engine optimization techniques include writing content with keywords that people are likely to use in their searches , creating pages using strict and disciplined coding like proper layout and formatting techniques etc. that make them more search-engine friendly.

White Hat SEO and Black Hat SEO

SEO techniques are broadly classified into two categories - White Hat SEO and Black Hat SEO. The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. In Black Hat SEO, the techniques used are disapproved by search engines whereas White Hat SEO techniques are approved by search engines. Black Hat SEO techniques include keyword stuffing, hidden texts, cloaked pages, link farming, blog comment spam etc. White Hat SEO techniques include proper meta tags, proper keyword submissions to search engines, good research, good analysis, rewriting meta tags to make them more relevant, improvement in content etc.

We at Creative Synergy are committed to highest standards of web-page coding and use only White Hat SEO techniques. We believe in long term sustainance rather than short term gains. There is no point in your page getting a negative ranking or getting black-listed because of use of Black Hat SEO. The coding standards and initial understanding of customer requirements by Creative Synergy team ensures a very good search engine visibility of all your pages designed by us. Unlike many website developers we are happy to continue working with you after your site goes live, to enable you to make any little 'tweeks' you feel are necessary. This is included in the price, and does not incur any extra charges. This enables you to work with your site in a live environment.


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